10 Things to Consider When Choosing a Location for Your Business

 

Be Systematic and Realistic
Before you start shopping for business space, you need to have a clear picture of what you must have, what you’d like to have, what you absolutely won’t tolerate and how much you’re able to pay. Developing that picture can be a time-consuming process that’s both exciting and tedious, but it’s essential you give it the attention it deserves. While many startup mistakes can be corrected later on, a poor choice of location is sometimes impossible to repair.

Points to Consider

1. Style of operation.
Your location should be consistent with your particular style and image. Do you want a traditional store/office, or would you like to try operating from a mobile location? Is your operation going to be formal and elegant? Or kicked-back and casual?

2. Demographics.
There are two important angles to the issue of demographics. First, consider who your customers are and how important their proximity to your location is. For a retailer and some service providers, this is critical; for other types of businesses, it might not be as important. The demographic profile you have of your target market will help you make this decision.

Then take a look at the community. If your customer base is local, does a sufficient percentage of that population match your customer profile to support your business? Does the community have a stable economic base that will provide a healthy environment for your business? Be cautious when considering communities that are largely dependent on a particular industry for their economy; a downturn could be bad for business.

Now think about your work force. What skills do you need, and are people with those talents available? Does the community have the resources to serve their needs? Is there sufficient housing in the appropriate price range? Will your employees find the schools, recreational opportunities, culture, and other aspects of the community satisfactory?

3. Foot traffic.
For most retail businesses, foot traffic is extremely important. You don’t want to be tucked away in a corner where shoppers are likely to bypass you, and even the best retail areas have dead spots. By contrast, if your business requires confidentiality, you may not want to be located in a high-traffic area. Monitor the traffic outside a potential location at different times of the day and on different days of the week to make sure the volume of pedestrian traffic meets your needs.

4. Accessibility and parking.
Consider how accessible the facility will be for everyone who’ll be using it—customers, employees, and suppliers. If you’re on a busy street, how easy is it for cars to get in and out of your parking lot? Is the facility accessible to people with disabilities? What sort of deliveries are you likely to receive, and will your suppliers be able to easily and efficiently get materials to your business? Small-package couriers need to get in and out quickly; trucking companies need adequate roads and loading docks if you’re going to be receiving freight on pallets.

Find out about the days and hours of service and access to locations you’re considering. Are the heating and cooling systems left on or turned off at night and on weekends? If you’re inside an office building, are there periods when exterior doors are locked and, if so, can you have keys? A beautiful office building at a great price is a lousy deal if you plan to work weekends but the building is closed on weekends—or they allow you access, but the air conditioning and heat are turned off so you roast in the summer and freeze in the winter.

Be sure there’s ample convenient parking for both customers and employees. As with foot traffic, take the time to monitor the facility at various times and days to see how the demand for parking fluctuates. Also make sure the parking lot is well-maintained and adequately lighted.

5. Competition.
Are competing companies located nearby? Sometimes that’s good, such as in industries where comparison shopping is popular. You may also catch the overflow from existing businesses, particularly if you’re located in a restaurant and entertainment area. But if a nearby competitor is only going to make your marketing job tougher, look elsewhere.

For even more information visit:

Source: ENTREPRENEUR MAGAZINE Copyright © 2017 Entrepreneur Media, Inc. All rights reserved.

Top 3 Dental Practice RELOCATION TIPS

You’re exploring a dental practice relocation.
Are you crazy?
No.
Dental practice relocations can be the BEST thing you do in the next stage of your career.

Lower rent.
More new patients.
Better facility.
Modern equipment.
They can all be had in a dental practice relocation when its done right.

But if you get it wrong, you’ll spend the next decade working your way out of a dark hole.

3 Precise Dental Practice Relocation Tips

In this article, you’ll learn 3 precise tips (of more than a dozen) that you can use today.​

This information applies to ANY dental practice relocation, in any demographic area.

With these tips, you may end up like one of our clients in Arizona who recently moved. In his own words, he’s happier, seeing more new patients and saving almost 25% on rent costs in a nicer, updated facility. I personally traveled to see his office in its final form and its amazing. He got the exact kind of practice he spent years hoping for.

You can do this to. But you must get the first stages right or you’re in for a world of hurt.

#1 STRATEGY For Your Dental Practice Relocation
= Co-Creation =

———————————-
We’re going to get you to use surveys and tap into some extraordinary benefits from them (hint: its not the typical survey benefit)

1. The goal will be to get patients to co-create the new office with you, at specific stages
2. This will look like a survey of paint colors, or operatory names or logo design
3. During the construction stages, send out multiple surveys to patients requesting their help
4. Get this out in newsletters, facebook pages, email blasts, whatever it takes to get them engaged in the process

Why?
Humans commit to the things they help create.
By activating the co-creation nerve, you’re getting two HUGE benefits:
a) your patient’s best opinions and wisdom, tapping into the genius and preferences of your patients
b) your patients will naturally be more committed to the new location

Next…

#2 STRATEGY For Your Dental Practice Relocation
= A Big Simple Map =

—————————————–
1. Get a big map and put it in the waiting room at least 6 months before you move
2. The map should show the fastest route from your existing office to the new office
3. Put it on an easel next to the front desk
4. Tell the receptionist to make a big deal about the map to every patient from now until moving day

Why?
People will go to familiar places first.
We want your patients to feel like your new location is familiar even if they’re never been there before.

Bonus: put the map under every survey from the paragraph above

Next…

#3 STRATEGY For Your Dental Practice Relocation
= Iconic Location =

—————————————–
I talk about this in my book, Practice Location.
The concept is simply this…pick a new office location directly next to a prominent, known local icon.

In other words, if your new practice is next to a familiar iconic location in the community, the practice itself will feel more familiar. Even if they’ve never been there.
With a great iconic location, you can establish:
– credibility
– authority
– perceived value
– familiarity
– etc

An example would be a local monument… or well known park… or town hall… or large mural… or any other major recognizable location.

Bonus:
Choose a new building with an iconic location that matches your values for your practice (like how my firm uses the image of the Liberty Bell to talk refer to proclaiming liberty through practice ownership).

You can enhance and deepen the “message” your practice stands for by positioning your practice next to an iconic location that carries a message similar to the vision you have for your practice.

Extra Bonus:
We’re giving away 1000 free copies of my book this year…there may still be copies left here:
www.HowToOpenADentalOffice.com/free
You can pick up a number of other powerful site selection ideas in that book.

BOTTOM LINE:
—————————————-
Existing, healthy, established practices like yours can successfully make a dental practice relocation like this “work”…,even with a horrible set of demographics and competition.

But it is imperative that you:

A) Have a powerful PATIENT RETENTION strategy and marketing budget (as discussed in this podcast episode)

B) Activate the co-creation nerve in your patients for the highest level of commitment

C) Strategically choose your practice relocation spot for maximum impact (this goes way beyond rent costs and the appearance of the building)

Best of luck!!

Source: HOW TO OPEN A DENTAL OFFICE

3D Imaging and Design

3D Design and Imaging goes beyond the Construction Industry.

As a construction industry leader Liberty Group Construction and Design strives to utilize the best technology available. The use of 3D Design has long given us an advantage on project development, visualization and completion. Clients take full advantage of the benefits 3D Design provides when we present them with initial conceptual designs and we have seen a great improvement in time management during the revision process because of this.

Similarly, the dental equipment industry has been developing more efficient ways to facilitate a dentist workload with the use of 3D technology. Prexion Inc., a provider of CBCT equipment, has announced the launch of its new Prexion Excelsior 3-D CBCT scanner. The Prexion Excelsior 3-D CBCT scanner has the smallest focal point in the industry, and Prexion has also advanced all other core CBCT technologies, including the x-ray tube and the flat panel detector (FPD).The new Excelsior CBCT scanner couples the smallest focal spot (0.3 mm) with the following: a voxel size of 0.1–0.2, 1024 volume size, 360-degree gantry rotation, and advancements in the Prexion software.

Because of these features, the Excelsior can deliver 30% lower radiation exposure without compromising the image quality.The Prexion software integrates into dentists’ networks without any specialized hardware. The Prexion 3-D Viewer can be installed on any Windows PC on the network and allows scans to be viewed from any computer (with no annual viewer licensing fees).The launch of the Prexion Excelsior CBCT scanner coincides with a change in business model from direct sales to distribution.To learn more about Prexion or its products, visit Prexion.com.

Source: Prexion press release, 23 January 2017

Private Dental Clinics Is A Profitable Industry

Private dental clinics already top the rankings of the nation’s most profitable industries.

According to IBISWorld market research published earlier this year, dental revenues are soaring industry-wide after years of negative or stagnant gains, with 5.7% annual growth rates forecast through 2021. Profit margin (currently at 19.7%) is also expected to hit 24.6% in five years. Considering that private dental clinics already top the rankings of the nation’s most profitable industries, these are truly remarkable times.

Experts say this rapid move toward consolidation is making it more feasible for dentists to invest in much-needed capital projects. For example, it usually costs between $300,000 and $500,000 to start a practice. Combine that with increased overhead and soaring debt levels for dental school graduates, and it’s no wonder the traditional sole practitioner model is losing appeal.

In its place, dental practice management corporations (DPMCs) and corporate franchises are using economies of scale to lower operational costs and free up money for physical expansion. It’s one reason why names such as American Dental Partners, Smile Brands Group, Comfort Dental, Coast Dental, and Aspen Dental have established themselves as regional and national players.

Michael Unthank, a registered architect and dentist who has designed more than 1,000 dental and specialty offices, writes, “Creating a new office environment will likely be the largest single investment you make in your practice.”1 To maximize value, as well as customer experience, he recommends a long-term, quality-first approach that creates a “highly functional, pleasant, inviting, and professional environment.”

Source: Written by Dentistry IQ

6 Ways to Hold a More Effective Meeting

When was the last time you got excited about going to a meeting?

“Woohoo! A meeting! It’ll be great!” Yeah… Chances are, it’s been a while—if ever.

That’s why today, we’re going to briefly review meeting structure and discuss how to hold meetings that your entire team will look forward to!

The start of a new year is a perfect time to take a step back, get out of the office, and assess your company’s progress. We ask ourselves questions like: “How far have we come?” and “Where are we going?” We zero in on missed opportunities and lessons.

Our meeting rooms are decked out with action items, statistics, and specific department goals. In addition to these department meetings, we also have monthly all-employee meetings. We’ve learned a lot about what makes a great meeting by implementing the following 6 tips to make YOUR team’s meetings more impactful (and a lot more fun!)

1) Acknowledgements

During your meeting, be sure to give shout outs to individual employees! Who stood out this month? Did anyone (or any department) go above and beyond? Additionally, are there any new employees to introduce?

2) Re-sell your vision.

At each large company meeting, you should be reiterating one point… Why are you doing this? As the owner (and leader) of your company, it’s essential that you come to each meeting ready to re-sell the vision, sell any new changes to the vision, or just make sure you’re on the same path that you had originally thought. Keep the team involved and make sure you are all on the same page!

3) Make it an experience!

Team members could share moving stories—both personal and professional. There is always something new and exciting to look forward to!

4) Get the team involved.

Rather than have essentially the same meeting from month-to-month, always change up the meeting agenda and include guest speakers. Each meeting is a different presentation, and it should keep everyone on their toes!

5) Connect to personal life.

Connect your team’s work to their personal lives. Ask yourself… How can their professional goals and opportunities allow them to meet their personal goals and opportunities? You want this meeting to be relevant to them on multiple levels in order to increase your impact.

6) Give them a journal.

Give them a nice journal and let them know that you expect them to take notes during the meeting. What are the company’s current goals? Any changes? What is the vision? As the leader of your team, YOU need to set the precedent!

Source: Written by Scheduling Institute

37 planned healthcare construction projects in U.S. estimated to cost at least $50M each

Healthcare Construction in U.S.

Due in part to the country’s aging population, the medical construction market in the United States is expected to see quite a bit of activity in the near future, according to a report by Reed Construction Data, now known as CMD.

In the U.S., there are 37 relatively “firm” planned hospital construction projects that are estimated to cost $50 million or more, each, according to CMD.

Additional findings from the report include:

  • Fifty-eight percent of the upcoming projects valued at $50 million or more are considered new work, as opposed to hospital additions or alterations
  • Plans for both additions and alterations make up 18 percent of the projects.
  • Seventy-three percent of the money going towards healthcare construction projects is from the private sector.
  • Federal healthcare construction projects account for the smallest percentage of work, at roughly 5 percent.
  • BJC Healthcare, a nonprofit organization based in St. Louis, is planning the largest dollar allocation for hospital construction in the country at $1.5 billion. The money will be dispersed in several St. Louis locations.
  • The Rehabilitation Institute of Chicago and Marin Hospital in Greenbrae, Calif., are planning the second largest construction projects at roughly $500 million each.

Source: Written by Shannon Barnet

Being Environmentally Friendly

Why LEED Certification Matters

First, there is the straightforward reward that comes with certification, such as access to expert technical support; wide-ranging marketing benefits; and most importantly, the unbiased, transparent assurance that the project team cut no corners in the making or updating of your Class A green building. The LEED plaque means leadership, and it lets everyone know that the building has an integrated design that will be energy and water efficient, while increasing occupant health and comfort.

Without that assurance, projects can face various market disadvantages, such as opportunity costs, accelerated obsolescence, or structural competitive disadvantage. On the public buildings front, third-party verification is critical to showing taxpayers that their money is being well-spent on sustainable, resilient buildings that save energy and money. But certification, a prominent display of leadership, also has a large impact on the community’s uptake of green building.

Source: Trust but verify: Why LEED certification matters | Fleming Roberts

Water conservation has become an essential practice in all regions, even in areas where water seems abundant.

 

In addition to saving money on your utility bill, water conservation helps prevent water pollution in nearby lakes, rivers and local watersheds.

Conserving water can also extend the life of your septic system by reducing soil saturation, and reducing any pollution due to leaks. Overloading municipal sewer systems can also cause untreated sewage to flow to lakes and rivers. The smaller the amount of water flowing through these systems, the lower the likelihood of pollution. In some communities, costly sewage system expansion has been avoided by communitywide household water conservation.

By using water-saving features you can reduce your in-home water use by 35%. This means the average household, which uses 130,000 gallons per year, coulod save 44,00 gallons of water per year. On a daily basis, the average household, using 350 gallons per day, could save 125 gallons of water per day.

The average individual, currently using 70 gallons per day, could save 25 gallons of water per day. Follow these water conservation tips to start making a difference.

1. Check faucets and pipes for leaks

A small drip from a worn faucet washer can waste 20 gallons of water per day. Larger leaks can waste hundreds of gallons.

2. Don’t use the toilet as an ashtray or wastebasket

Every time you flush a cigarette butt, facial tissue or other small bit of trash, five to seven gallons of water is wasted.

3. Check your toilets for leaks

Put a little food coloring in your toilet tank. If, without flushing, the color begins to appear in the bowl within 30 minutes, you have a leak that should be repaired immediately. Most replacement parts are inexpensive and easy to install.

4. Use your water meter to check for hidden water leaks

Read the house water meter before and after a two-hour period when no water is being used. If the meter does not read exactly the same, there is a leak.

5. Install water-saving shower heads and low-flow faucet aerators

Inexpensive water-saving low-flow shower heads or restrictors are easy for the homeowner to install. Also, long, hot showers can use five to ten gallons every unneeded minute. Limit your showers to the time it takes to soap up, wash down and rinse off. “Low-flow” means it uses less than 2.5 gallons per minute.

You can easily install a ShowerStart showerhead, or add a ShowerStart converter to existing showerheads, which automatically pauses a running shower once it gets warm.

Also, all household faucets should be fit with aerators. This single best home water conservation method is also the cheapest!

Source:

Water Conservation Plan Guidelines https://www3.epa.gov/watersense/pubs/guide.html

Tests reveal new paint “kills 99% of harmful bacteria that triggers MRSA and E.coli”

A new pot of paint could prove the latest tool in the war on hospital superbugs, destroying potentially life-threatening infections within two hours of exposure.The product does not merely inhibit the growth of common bacteria, but has the power to kill the dangerous microbes, experts said. Marketed as Paint Shield, experiments found it kills more than 99 per cent of virulent strains that can trigger MRSA and E.coli. The paint can be applied to interior hard, non-porous ceilings, walls, doors and trim.

Chris Connor, chairman and chief executive of the firm, said: ‘By killing infectious pathogens on painted surfaces, Paint Shield is a game-changing advancement in coatings technology.’

The product, which is the first Environmental Protection Agency-registered microbicidal paint, targets bacteria including Staph (Staphylococcus aureus), MRSA, E.coli, Vancomycin-resistant Enterococcus faecalis and Enterobacter aerogenes within two hours of exposure.

The exclusive patented technology in Paint Shield represents the culmination of extensive research and collaboration between Sherwin-Williams coatings scientists and expert microbiologists.

Paint Shield will be available in 590 colours and Sherwin-Williams expect it to be available in stores across the US early next year.

http://www.dailymail.co.uk/video/health/video-1225079/New-type-antibacterial-paint-kills-hospital-superbugs.html

Source:

By LIZZIE PARRY FOR DAILYMAIL.COM

PUBLISHED: 11:15 EST, 29 October 2015 | UPDATED: 14:12 EST, 29 October 2015

Retrieved from: http://www.dailymail.co.uk/health/article-3295310/Could-PAINT-wipe-hospital-acquired-superbugs-Tests-reveal-new-product-kills-99-harmful-bacteria-triggers-MRSA-E-coli.html#ixzz4DVyIGmjj

Take a few simple steps to save energy and money.

During this summer season we can’t help it but to be concerned about our electricity bill. Wether at home or place of business, our wallet certainly feels the hit when these hot summer days come by. Nevertheless, there’s good reason to be energy efficient and their is no better time to start than now.

For starters, you’re eligible for rebates and savings programs when you make qualified, energy-saving improvements to your home. Many of these upgrades also may be eligible for tax credits. What’s more, when you use less energy, you pay less too.To get started, complete the Do-It-Yourself Check-Up to see where in your home energy savings can be found.

Here are some simple tips to being more energy efficient:

  1. Set your thermostat between 78 and 80 degrees during warm months. During colder months, set it between 68 to 70 degrees.
  2. Use a programmable thermostat to manage your daily heating and cooling needs.
  3. Try a free CPS Energy Savers Smart Thermostat or other programmable thermostat programs.
  4. Use a ceiling or portable fan to circulate air and make you feel cooler.
  5. Turn off the television, fan and lights when you leave a room.
  6. Replace less efficient incandescent light bulbs with LEDs and CFLs.
  7. Purchase energy-efficient appliances and products. Take advantage of our home efficiency rebates.
  8. Turn off or unplug electronic devices, such as computers, power tools, etc., when not in use.
  9. Reduce your hot water use – take short showers, use cold water to wash clothes, etc.

Source: Copyright © 2016, CPS Energy.

Retrieved from: https://www.cpsenergy.com/en/my-home/ways-to-save/energy-efficiency.html