The average waiting time at a medical office is 21 minutes. This is often more time than the patient actually spends with the doctor, therefore making a large impact on how the patient perceives the quality of care.
Below are tips for designing your waiting room to make a positive impact on your patients:
- Patients love to use their waiting time actively. A flat screen displaying the news and a stack of magazines can only take you so far. Free WiFi is often the minimum a client expects in a waiting room. If you are looking to go a step further than that, think about setting up small desks or workstations so your patients can use the waiting time actively. If a patient can feel productive and amused while waiting for their appointment they may feel as if there was no wait at all!
- Patients want to take control. Most patients dislike being seated in a hard chair next to strangers waiting for their appointment. Giving patients some control back will help improve their overall experience. Consider giving your patients space to sit in the children’s corner, have coffee on a communal table, or setup a muted tv. Additionally, alert patients on a screen, or via text alerts when their appointment is coming up. This has been one of the most requested features by patients in the last several of years.
- Patients love being pampered. Setting up a coffee bar and tea bar is a great bonus to shorten and ease the waiting time for clients. Think about going further and leaving a real impression, like some dentists who offered massage chair for waiting parents. A dentist that posted their waiting room massage chairs garnished over 1000 likes on Instagram which doubled as free advertising for the practice.